LIBRARY RESEARCH
ACTG 631 Financial Statement Analysis & Valuation
Macroeconomic Analysis
INDUSTRY ANALYSIS
Industry Classification Systems
- North American Industry Classification System (NAICS)
NAICS is a 6-digit code developed jointly by the U.S., Canada, and Mexico, but used internationally. Use the Keyword or Code search to look up codes and get descriptions. NAICS is also available via NAICS Association
- Standard Industrial Classification (SIC)
SIC is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services. Even though NAICS officially replaced the SIC system in 1997, SIC codes still are used in some resources. Use the keyword or code search.
To learn more about the classifications systems see NAICS & SIC
Industry Norms and Ratios
The following reference sources provide a "typical" balance sheet and income statement for a company in each industry with ratios. Usually arranged by SIC or NACIS. (Located on Business Index Tables.)
- Almanac of Business and Industrial Financial Ratios
- DOCS REF HF5681.R25 T68
- Annual Statement Studies. Robert Morris Associates
- DOCS REF HF 5681 .B2 R6
- Financial Studies of the Small Business
- DOCS REF HD 2346 .U5 F55a
- Industry Norms and Key Business Ratios
- DOCS REF HF 5681 .R25 I53
Industry Surveys / Overviews
Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.
- Encyclopedia of American Industries
DOCS REF HC 102.E53 [On Business Index Tabl]
Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles.
- Encyclopedia of Emerging Industries
DOCS REF HD 2324 .E528 [On Business Index Table]
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments.
- Standard & Poor's NetAdvantage
Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.
COMPANY ANALYSIS
Company Information / History
- International Directory of Company Histories
DOCS REF HD 2721 .I63
A valuable source to find company information and histories.
Company's home page
Search the company's home page by typing the company's name plus .com. For example: nike.com. You can also use a web search engine such as Yahoo to find a company's home page.
Useful Web Sites
Company Rankings
- Business Rankings Annual
- DOCS REF HG 4050 .B88 [On Business Index Table]
- D&B Business Rankings
- DOCS REF HG 4057 .A237 [On Business Index Table]
- Web100: Big Business on the Web -- Ranks the largest American and international companies by revenues.
Company Financial Information
To find the most recent financial results of a company, use the following resources:
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COMPETITOR ANALYSIS
**To find information on Oregon business rankings, use
- Oregon Business
- HF 5001 .B873 (Located in Special Collections)
This magazine provides annual rankings on Oregon's public companies, statistics on employment in addition to information on Oregon businesses.
CONSUMER ANALYSIS
Demographics / Lifestyles
The following reference sources are useful for finding demographic information and lifestyles.
- Best Customers: Demographics of Consumer Demand
DOCS REF HC 79 .C6 R87 [On Business Table]
- Reveals who the best and biggest customers are for hundreds of products and analyzes spending patterns by the demographic characteristics.
- Local Market Audience Analyst
Password required. Internet Explorer only. Access for single user at a time.
Local Market Audience Analyst provides four research modules: Market Profile Reports; Demographic Reports; Lifestyle Analysis Reports; and PRIZM Reports. These reports help users find information about target audiences, their behaviors and lifestyles.
Databases / Web Sites
- ERsys.com -- Provides demographic information on over 2600 US cities. Open the "Drop Down Manual" and select a state and then click "GO". Select a city on next page.
University Internet Reporter (Formerly Mediamark Reporter)-- Offers comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.
- PRIZM NE -- PRIZM NE is Claritas' newest segmentation system, which assigns every neighborhood in the U.S. to one of 67 clusters. Each cluster describes the predominant demographics and lifestyles of the people living in that neighborhood. You can also access to MicroVision Standard Segmentation System, which defines 50 lifestyle types in the U.S. Enter the 5-digit zip code in the search box and also enter the security code shown below and then click "Submit".
- Sports Business Research Network
This is a market research database which includes demographic information on consumers.
- Tablebase
Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
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FINDING ARTICLES
- Academic Search Premier
Covers current news, business and company information, government and legal information.
- Business Source Premier
Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
- JSTOR: Electronic Journal Archives
A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
- Lexis-Nexis Academic
Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 11/06/2009