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MKTG 311 & 311H Marketing Management
INDUSTRY CLASSIFICATIONS
- North American Industry Classification System (NAICS)
NAICS is a 6-digit code developed jointly by the U.S., Canada, and Mexico, but used internationally. Use the Keyword or Code search to look up codes and get descriptions. NAICS is also available via NAICS Association - Standard Industrial Classification (SIC)
SIC is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services. Even though NAICS officially replaced the SIC system in 1997, SIC codes still are used in some resources. Use the keyword or code search.
INDUSTRY OVERVIEW, SURVEYS, ANALYSIS
- Encyclopedia of American Industries
DOCS REF HC 102.E53 2001 [On Business Index Table]
Brief (1-10 pages) descriptions on a wide variety of industries. Includes information on an industry's background and development, and descriptions of industry leaders.
- Encyclopedia of Emerging Industries
DOCS REF HD 2324 .E528 [On Business Index Table]
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments. - Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table]
Covers both international and U.S. market shares with over 3,600 entries, each with a descriptive title, data and market description, list of producers/products with their market share, numerous graphics, and more.
- IBISworld
IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia. - Mintel Reports
Provides research reports on European,UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Covers food, beverage, apparel, beauty and personal, retail, travel and more. Users will need to create a profile with their uoregon.edu email address to use the database. - Standard & Poor's NetAdvantage
Provides detailed descriptions of companies, industries, and mutual funds. Company information includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more. The Industry Surveys cover broad views of industries in the U.S. and international regions, including their trends, forecasts, major players and market share data, key ratios, statistics, and internal and external issues affecting the industries. - TableBase
Provides statistics related to market size and share, budget/expenditures, company and brand rankings, and more.
INDUSTRY NORMS & RATIOS
- Almanac of Business and Industrial Financial Ratios
DOCS REF HF5681.R25 T68 2001 [On Business Index Table] - Financial Studies of the Small Business
DOCS REF HD 2346 .U5 F55
Arranged by asset size and establishment type; financial and operating ratios are provided for about 50 lines of small business and manufacturing - Industry Norms and Key Business Ratios
DOCS REF HF 5681 .R25 I53 [On Business Index Table] - RMA Annual Statement Studies
DOCS REF HF 5681 .B2 R6 [On Business Index Table]
INDUSTRY ASSOCIATIONS
- ASAE Gateway to Association Directory
Provided by the American Society of Association Executives. Search associations currently operating on the World Wide Web by keywords or location. - IPL Associations on the Net (AON)
Collection of a wide variety of professional and trade associations, cultural and art organizations, political parties and advocacy groups, labor unions, academic societies, and research institutions.
Trade associations, professional societies, labor unions, and similar national groups.
SELECTED INDUSTRY WEB SITES
- BizLink Industry Research
Bizlink provides access to selected electronic and print business resources. - County Business Patterns
Provides subnational economic data by industry. - Current Industrial Reports (CIR)
Provides monthly, quarterly, and annual measures of industrial activity including data on production and shipments of selected products. - 2002 Economic Census
Profiles American business every 5 years, from the national to the local level - Industry Portals / Industry Hubs Provides information for over 100 U.S. industries including industry news, statistics, industry reports from the U.S. government, and B2B commerce.
- Industry Information Resources
A free resource guide to industry resources and data for over 350 industries. - Industry Research Desk
Provides an organized procedure in researching an industry or a specific company . Click How to Learn about an Industry or a Specific Company. - Oregon Labor Market Information System Industries
From the Oregon Employment Department. The "Current Statistics" section includes current employment by industry. The "Industry Spotlight" section is an on-going series of articles highlighting various industries in Oregon such as food service, commercial fishing, construction child care,land more - Yahoo! Finance Industry Center
Links to top industries ranging from accident & health care to wireless communications.
BUSINESS DEMOGRAPHICS
This section includes information such as corporate density within a given geographic area, number of stores of a given company within a given geographic area, company size, and employee related statistics.
- Bureau of Labor Statistics
US Labor Department
Various statistics and reports on labor related topics, such as business cost, salary and wages, employee benefits, and occupational outlook and projections. - Business and Industry Business economic statistics by geography, sector, and frequency.
- Site Selection
Valuable tool for finding the perfect site for your business. Although no mapping tools are available, Site Selection offers querying tools and provides a host of demographic and economic data of U.S. counties and cititeis to help the businessperson make the right choice. - Super Yellow Pages
Useful for screening small businesses.
- U.S. County Business Patterns
US Census Bureau, published annually
Economic data by industry in smaller areas of the country.
CONSUMER DEMOGRAPHICS
- American Factfinder
Maintained by the U.S. Census Bureau, American FactFinder is the source for population, housing, economic and geographic data from Census 2000. - U.S. Census Bureau
Demographic characteristics, total population, and social and economic census data for the U.S. and international locations. Useful in determining market size.
To generate data by subject, ethnic groups, or geographical locations use the Data Sets. - World Development Indicators
Country demographic information at the national level. - Demographic and Social Statistics
United Nations
Demographic characteristics of countries. -
International Data Base (IDB)
US Census Bureau
Statistical tables of demographic, and socio-economic data for 227 countries and areas of the world. - International Statistical Agencies
US Census Bureau
List of statistical agencies from different countries for local demographics.
CONSUMER LIFESTYLES & BUYING POWER
- Encyclopedia of American Industries
DOCS REF HC 102.E53 2001 [On Business Index Table]
Brief (1-10 pages) descriptions on a wide variety of industries. Includes information on an industry's background and development, and descriptions of industry leaders.
- Encyclopedia of Emerging Industries
DOCS REF HD 2324 .E528 [On Business Index Table]
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments. - Market Share Reporter
DOCS REF HF 5415.2 .M37 [On Business Index Table]
Covers both international and U.S. market shares with over 3,600 entries, each with a descriptive title, data and market description, list of producers/products with their market share, numerous graphics, and more.
- IBISworld
IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia. - Mintel Reports
Provides research reports on European,UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Covers food, beverage, apparel, beauty and personal, retail, travel and more. Users will need to create a profile with their uoregon.edu email address to use the database. - Standard & Poor's NetAdvantage
Provides detailed descriptions of companies, industries, and mutual funds. Company information includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more. The Industry Surveys cover broad views of industries in the U.S. and international regions, including their trends, forecasts, major players and market share data, key ratios, statistics, and internal and external issues affecting the industries. - TableBase
Provides statistics related to market size and share, budget/expenditures, company and brand rankings, and more.
FINDING ARTICLES
To find journal, or magazine, or newspaper articles, search the following databases:
- Academic Search Premier
Offers indexing and abstracts for over 2,880 journals covering areas in social sciences, humanities, general science, and education. Provides full text for nearly 1,380 journals. - Factiva
Factiva offers full text of 8,000 international business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices as well as current data and market indexes. - Business Source Premier
Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
- JSTOR: Electronic Journal Archive
A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s. - Lexis Nexis Academic
Comprehensive coverage of current news, business and company information, government and legal information. - Wall Street Journal (Eastern Edition)
The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
Last Modified: 03/31/2008