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LIBRARY RESEARCH
MKTG 470 International Marketing
Product
To find information on a product, you need to find the Standard Industrial Classification (SIC) Code of the product first because many product / industry analysis sources are arranged or organized by these codes.
Industry Classification Systems
What is SIC?
The Standard Industrial Classification (SIC) is a system of 4-digit codes that attempts to classify all business establishments by the types of products or services they make available. Establishments engaged in the same economic activity, whatever their size or type of ownership, are assigned the same SIC code. Most business directories and directory databases use the SIC codes to classify companies or businesses. The SIC codes are also used to gather and analyze information on U.S. businesses and industries.
SIC Structure
The Standard Industrial Classification system uses a hierarchical structure, getting more specific at lower levels. This system is divided into 11 broad divisions (Division A-K) and these divisions are subdivided into 99 two-digit major groups. There are four levels in the Standard Industrial Classification (SIC).
- Division -- broad types of activity.
- Major Group -- a recognizable sector of the economy.
- Industry Group -- relatively broad families of outputs.
- Industry Class (an Industry) -- a group of establishments who produce a similar set of goods or services, or who are engaged in a similar kind of activity. For example:
| 1987 SIC | Name | Classification Level |
|---|---|---|
| D | Manufacturing | Division (Letter designation) |
| 39 | Miscellaneous Manufacturing Industries | Major Group |
| 394 | Tools, Toys, Games and Sporting and Athletic Goods | Industry Group |
| 3949 | Sporting and Athletic Goods, Not Elsewhere Classified (e.g. Golfing equipment: caddy carts and bags, clubs, tees, balls) |
Industry |
Where Do You Find the SIC Codes?
- Standard Industrial Classification Manual
- DOCS REF HF 1042 .A55 (1987 is the latest edition)
- Directory of Corporate Affiliations
- The Directory of Corporate Affiliations covers U.S. and non-U.S. public and private companies, their parents, affiliates, subsidiaries and divisions. Data includes leadership, financial and ownership information for each company.
Search the SIC on the Web
- Standard Industrial Classification Search -- This is the 1987 SIC manual available at OSHA site. Searchable by keyword(s) or code number.
What is NAICS?
NAICS is an industry classification system that groups establishments into industries based on the activities in which they are primarily engaged. It is a comprehensive system which covers the entire field of economic activities, producing and nonproducing. There are 20 sectors in NAICS and 1,170 industries in NAICS United States.
NAICS Structure
NAICS uses a six-digit coding system to identify particular industries and their placement in this hierarchical structure of the classification system. The first two digits of code designate the sector, the third designates the subsector, the fourth digit designates the industry group, the fifth digit designates the NAICS industry, and sixth digit designates the national industry. For example:
| 2002 NAICS | Name | Classification Level |
|---|---|---|
| 31-33 | Manufacturing | Sector |
| 316 | Leather and Allied Product Manufacturing | Subsector |
| 3162 | Footwear Manufacturing | Industry Group |
| 31621 | Footwear Manufacturing | Industry |
| 316211 | Rubber and Plastics Footwear Manufacturing (e.g. Athletic shoes, plastics/rubber or plastics/rubber soled fabric upper manufacturing) |
U.S. Detail Industry |
Where Do You Find NAICS?
- North American Industry Classification System (NAICS)
- DOCS REF HF 1041.5 .N674 1997 [On Business Index Table]
Users should note that effective with the 1997 Economic Census, the NACIS is replacing the SIC system. However, it has not yet come into wide use among commercial providers of business data. Consult the U.S. Bureau of Census NAICS site for a list of NAICS codes, tables showing correspondence between NAICS and the SIC system, and other information on how NAICS differs from the SIC System.
Search NAICS on the Web
- 2002 NAICS Search -- Search by keywords.
Industry Overviews / Surveys
Industry overviews or industry surveys include information on product analysis. The library has the following reference sources.
- Encyclopedia of American Industries
- DOCS REF HC 102.E53 2001 [On Business Index Table]
Brief (1-10 pages) descriptions of industry groups, by SIC, with lists of recent articles.
- DOCS REF HC 102.E53 2001 [On Business Index Table]
- Encyclopedia of Emerging Industries
- DOCS REF HD 2324 .E528 [On Business Index Table]
Details the inception, emergence, and current status of 108 newly flourishing U.S. industries and industry segments.
- DOCS REF HD 2324 .E528 [On Business Index Table]
- Standard & Poor's NetAdvantage
- Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.
International Marketing Research
Coding Systems
Trade statistics are organized using several numerical coding systems. The Harmonized System and the Standard International Trade Classification are the two main systems used for international trade statistics. Other systems are used for statistics of individual countries.
Harmonized System
The Harmonized Commodity Description and Coding System, generally referred to as "Harmonized System\", is an international 6-digit commodity classification developed by the World Customs Organization (WCO). Both export and import statistics are classified and published according to the Harmonized System. Individual countries have extended it to 10 digits for imports to serve as the basis for Customs tariffs and international trade statistics and to 8 digits for export purposes. The Unites States uses a 10-digit system for both exports and imports. Web access: Harmonized System Codes --- From Foreign Trade Online.
Standard International Trade Classification
The Standard International Trade Classification is the standard classification for the reporting of international trade statistics and provides detailed categories for the classification of commodities arranged in a hierarchy of 5-digit levels. It has been developed and administered by the United Nations and all member countries are mandated to report using this code.Web access:: SITC Rev 3. -- from the United Nations Statistics Division.
Harmonized Tariff Schedules of the United State (for imports)
The United States adopted the latest version of the Harmonized System in 1989, published by the U.S. International Trade Commission (ITC) as the Harmonized Tariff Schedule (HTS) of the United States. The HTS provides the applicable tariff rates and statistical categories for all merchandise imported into the United States. This ten-digit identifying number is assigned to each product and used by customs officials to determine the duties, taxes and regulations that apply to the product. The first six digits are harmonized throughout the world. The last four are unique to the United States. The HTS is available via:Print: Harmonized Tariff Schedule of the United States SuDoc ITC1.10
Web Access: Harmonized Tariff Schedule of the United States (downloadable versions)
Schedule B (for export)
The U.S. Department of Commerce uses a 10-digit code to report on export statistics. The initial 6 digits are identical to HS, but further digits may be different. The first 6 digits also match the first 6 digits of the HS codes. Sources for looking up the Schedule B codes are:Print: U.S. Imports of Merchandise SuDoc C3.278/2:
Web access: Schedule B - From Foreign Trade Statistics of the U.S. Census Bureau.
Country Information
- Country Studies -- Covers 101 countries and regions throughout the world. Presents a description and analysis of the historical setting and the social, economic, political, and national security systems and institutions of these countries.
The library has a print collection of country studies located in the reference area of Document Center. Materials are shelved alphabetically by country names.
- U.S. Department of State -- Provides numerous information, including: countries and regions, international topics and issues, history, education and culture, business, and more.
- Background Notes -- In-depth surveys of various countries.
- World Markets Research Centre -- Provides economic, political and legal analyses for 186 countries, including comprehensive country reports, five-year forecasts, risk ratings and same-day analyses of events and trends.
- World News Connection -- Regional and country information via the US government.
Statistics and Marketing Data
- Business Rankings Annual
- DOCS REF HG 4050 .B88 [On Business Index Table]
-- Rankings of companies, products, services, and activities compiled from published sources and arranged by subject. Includes an SIC index. Worldwide coverage.
- DOCS REF HG 4050 .B88 [On Business Index Table]
- Direction of Trade Statistics Yearbook
- DOCS REF HF 1016 .D542 [On Statistics Table]
-- Seven years of country-specific export and import data in US dollars. Find out who exports and imports from whom.
- DOCS REF HF 1016 .D542 [On Statistics Table]
- International Marketing Data and Statistics, 1998
- DOC-LC HA 42 .I56
-- Country-level statistics on demographics, consumer expenditure patterns, retailing and retail distribution, consumer market sizes, literacy and education, and advertising and media patterns.
- DOC-LC HA 42 .I56
- International Financial Statistics
- DOCS REF HG 3881 .I6263 [On Statistics Table]
-- Financial information on almost all IMF member countries, including exchange rates, money and banking accounts, interest rates, production prices, and national accounts. The monthly edition contains 8 years of data, with the most recent 4 years broken into both annual and quarterly data. The Yearbook (DOCS REF HG 3881 .I6263 On Statistics Table) has twenty years of data.
- DOCS REF HG 3881 .I6263 [On Statistics Table]
- International Trade Statistics Yearbook
- DOCS REF HF91 .U473 [On Statistics Table]
-- Country-specific and regional export and import data. For each country there is historical data, imports and exports listed by trading partner, and exports / imports by commodity and industrial area.
- DOCS REF HF91 .U473 [On Statistics Table]
- The Trade Information Center -- Links to country and regional market information.
- World Market Share Reporter
- DOCS REF HD 2757.15 .W67 [On Business Index Table]
-- A collection of world market share data drawn from business publications/reports and arranged by SIC (ISIC equivalents are provides.) The data is indexed by company, geographic location, brands, SIC, and ISIC.
- DOCS REF HD 2757.15 .W67 [On Business Index Table]
-
Search the library's online catalog for the title"Doing Business In...". You will retrieve titles on doing business in different countries.
These books are guides for doing business in foreign countries. They cover all the basic information about investment incentives, regulations, taxes, the business environment in the country, etc.
Directories
- World Business Directory
- DOCS REF HF 54 .U5 W667 [On Business Index Table)
-- Directory of 140,000 companies involved in international trade. The companies are listed alphabetically by country.
- DOCS REF HF 54 .U5 W667 [On Business Index Table)
Finding Articles
- Academic Search Premier
- Full text for over 1,250 academic, social sciences, humanities, general science, education and multi-cultural journals. In addition to the full text, this database offers indexing and abstracts for nearly 2,880 journals.
- Business Source Premier
- Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting and much more. In addition to the full text, this database offers indexing and abstracts for nearly 1,570 journals.
- Global Insight: Country Intelligence
- Global Insight Country Intelligence provides economic, political and legal analyses for 200 countries, including comprehensive country reports, five-year forecasts, risk ratings and same-day analyses of events and trends.
- JSTOR: Electronic Journal Archive
- A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
- Lexis Nexis Academic
- Provides comprehensive coverage of current news, business and company information, government and legal information and more.
- Wall Street Journal (Eastern Edition)
- The Wall Street Journal, the financial newspaper of record, is an indispensable source for business professionals, providing business and financial news coverage, personal and company profiles, feature reporting, special reports, and regular columns. The database provides the full-text articles from the Wall Street Journal going back to at least 1986, with some material from earlier years. It includes the entire text of written articles, but no graphs or data, such as stock prices.
- World News Connection
- -- A foreign news service run by the United States Government - good for information about countries and regions.
Once you find the citation of an article, you need to search he library's online catalog, to find the call number of a journal or magazine. Current periodicals are on the second floor, Current Periodical Room, arranged by call numbers.
Selected Internet Resources
- International Trade Administration
- The ITA offers a great deal of information on international trade, even if the page is somewhat difficult to navigate.
- Virtual International Business and Economics Sources (VIBES)
- Provides over 1,500 links to Internet sources of international business and economic information that are in English and available free of charge. Highly recommended.
To learn how to cite sources in your research papers, please consult the following website:
Citing Sources in Research Papers
Maintained by: Kaiping Zhang, kzhang@uoregon.eduLast Modified: 12/28/2007