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BUSINESS RESEARCH GUIDE

Business research topics are often very specific, and may require special resources. Please consult:

Business Resources


For further assistance, ask at the Research/Information Desk or contact Kaiping Zhang, Business/Economics  Librarian.

 

Starting Your Research


Company / Industry

  • IBISworld
    IBISWorld covers thousands of industries in the United States economy at the 5-digit NAICS code level. Reports include market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. IBISWorld also has extensive coverage of industries in the Asia/Pacific region with reports covering China, Australia and Indonesia.
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company information, government and legal information, and more.
  • Mint Global
    Mint Global from Bureau van Dijk contains information on over 35 million public and private companies and financial institutions from the U.S., Europe, Canada, Latin America, Asia, and Africa. It provides descriptive information, company financials, news, market research, ratings and country reports, scanned reports, ownership and M&A data.
  • ORBIS
    ORBIS from Bureau van Dijk is another interface for Mint Global. Coverage of database is the same as Mint Global.
  • ReferenceUSA
    Contains directory data for over 12 million US firms and business establishments of all sizes.
  • Standard & Poor's NetAdvantage
    Standard & Poor's NetAdvantage brings together a dozen financial and investment publications that provide information for corporate research and for industry, competitive, and investment analysis. Among the publications included are such familiar titles as S&P's Corporation Records, Industry Surveys, Stock Reports, Stock Guide, Bond Guide, Dividend Record, Earnings Guide, Mutual Fund Reports, and the Outlook. Also included are S&P's Register of Corporations, Directors, and Executives and the Security Dealers Directory.

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Demographics, Markets, Consumers

  • Mintel Reports
    Mintel provides research reports covering European, UK, and US consumer markets. The reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports include categories ranging from beauty, personal goods and toiletries to technology/telecom. Users will need to create a profile with their uoregon.edu email address to use the database.
  • Sports Business Research Network
    This is a market research database which includes demographic information on consumers.
  • Tablebase
    Tablebase is a database comprised of tabular information. The tables provide information such as market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics.
  • University Internet Reporter (Requires Internet Explorer)
    For assistance in using UIR, view the following documents:

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International Business

  • IBISworld
  • Mintel Reports
  • SourceOECD
    Provides access to information produced by the Organization for Economic Cooperation and Development (OECD). Information includes a variety of statistical databases and the full texts of many OECD books and periodicals, in the fields of economics, labor, energy, social issues, and international trade and development.

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Advertising

  • Ad$pender (Requires Internet Explorer)
    Ad$pender provides advertising expenditure data for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels. Data can be retrieved by brand, product class/category, company name, brand and more.
    Click here to get Username/Password.
    For help in using this database, please see How to Search Ad$pender.
  • SRDS Media Solutions
    "The SRDS database of media rates and information is the largest and most comprehensive in the world-cataloging more than 100,000 U.S. and international media properties." The library has online access to Business Publication Advertising SourceŽ, Consumer Magazine Advertising Source, Newspaper Advertising SourceŽ, and Radio Advertising Source, and TV and Cable SourceŽ.


Finding Books

Finding Articles

  • Academic Search Premier
    Covers current news, business and company information, government and legal information.
  • Business Source Premier
    Full text from nearly 930 journals covering business, management, economics, banking, finance, accounting, etc.
  • Factiva
    Factiva offers full text of 8,000 international business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices as well as current data and market indexes.
  • JSTOR: Electronic Journal Archives
    A fully searchable electronic database that contains the scanned images of over 100 major research journals in a variety of academic disciplines including business and economics, some of which began publication as early as the 1870s.
  • Lexis-Nexis Academic
    Provides comprehensive coverage of current news, business and company information, government and legal information, and more. Users can access Hoover's Company Reports via Lexis-Nexis academic.

Selected Web Resources

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Maintained by: Kaiping Zhang, kzhang@uoregon.edu
Last Modified: 02/05/2010